Practices for Enhancing Your Small Retail Business
Practices for Enhancing Your Small Retail Business
Practices for Enhancing Your Small Retail Business
Module 2: Retail Entrepreneurship
About Our Faculty
About Our Faculty
About Our Faculty
Practices for Enhancing
Your Small Retail Business
Introduction
The educational materials on this website take the form of seven videos, each less than 30-minutes, with accompanying audio content. The modules on this website were designed to provide small business operators with key points on topics of importance to retailers along with examples and exercises to apply the information to one’s own business operations.
These online modules were developed as part of a collaboration, Meeting the Challenges of Rapidly-Changing US and Indian Fashion Retailing Industries, funded by the United States-India Educational Foundation. The online modules were developed from content for a graduate student course, which was part of the funded collaboration, focused on cultural differences and similarities in retailing strategies of entrepreneurial small- and medium-size enterprises found in the U.S. and India. The online modules and graduate course content were developed by 10 expert faculty from Iowa State University, Oklahoma State University, and the University of North Texas alongside 7 expert faculty from National Institute of Fashion Technology campuses across India.
This website was funded in part by a grant from the United States India Educational Foundation, made possible by the US Department of State. The opinions, findings, and conclusions stated herein are those of the author[s] and do not necessarily reflect those of the United States-India Educational Foundation and Department of State.
For more information, visit the Project Summary and About Us.
Objective: To understand general similarities and differences in the Indian and US cultural patterns that affect personal interactions, education, and business practices.
Cultural Diversity
Objective: To understand the characteristics, challenges, and opportunities associated with independent retail operation in diverse market settings.
Retail Entrepreneurship
Objective: This module addresses the needs of small retailers to balance their financial commitments to the merchandise inventory for a business with increased sales.
Assortment Planning
Objective: TBL analysis provides a strategic framework for evaluating the impact and outcomes of retail business beyond the economic bottom line to include environmental and social considerations.
Triple Bottom Line
Objective: To help students understand the concepts of promotional strategy both in-store as well as online.
Promotional Strategy
Objective: To become familiar with experiential marketing, including its benefits, central features, impact, and 4E strategies. Application of consumer impact goals of experiential marketing to the operator’s business practices.
Experiential Marketing
Objective: To understand general similarities and differences in the Indian and US cultural patterns that affect personal interactions, education, and business practices.
Omni-Channel Retailing
