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Practices for Enhancing Your Small Retail Business

Module 5: Promotional Strategy

Clothes Store

To help learners understand the concepts of promotional strategy both in-store as well as online.

MODULE GOAL

Business Team

  • Principles of promotional strategy and management, including digital promotional strategies. 

  • Traditional vs. Non Traditional

  • Types of promotional strategies  

  • Principles and practices of advertising along with the other promotional mix elements for an Integrated Marketing Communications approach.

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MODULE TOPICS

Module Description

Promotion is considered as one of the “4P’s” of the marketing mix. Promotion is an integral part of the retail strategy and enable retailers to communicate the benefits of the product as well as help in the selling process. With the increase diversity in the use of various platforms, both traditional (e.g. visual merchandising, direct mailers, coupons, etc.) as well as non-traditional (e.g. online coupons, push notification on mobile devices such as SMS, etc.)  The module will explore the concepts as well as framework of promotional strategy in today’s dynamic retail environment.

Analyzing the data
Editorial Design

The resources may include a self-paced slide show, a reading list, and case studies.

RESOURCES

Module 5: Resources

To begin the educational materials for Module 5: Promotional Strategy, click the link below.

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