Practices for Enhancing Your Small Retail Business

Module 2: Retail Entrepreneurship

मॉड्यूल 2 के हिंदी अनुवाद के लिए यहाँ क्लिक करें

To understand the characteristics, challenges, and opportunities associated with independent retail operation in diverse market settings.

MODULE GOAL

This module will provide a comparative overview of issues associated with small retailer operation in both urban and rural market settings. Special emphasis will be given to entrepreneurship development under conditions of environmental change, including ways to facilitate business ownership for underrepresented groups. The interdependence between retailers and their community of operation, including the contributions of family owned businesses, will also be discussed.

MODULE DESCRIPTION

Module Topics

Characteristics, challenges, and opportunities for independent retailers to locate and operate in both rural and urban market settings.
Motives for engagement in entrepreneurship and assessing entrepreneurial orientation.
Facilitating factors to support under-represented groups in regard to entrepreneurship and small business start-up.
Unique needs, benefits, and challenges of family owned business operations.
Resources and opportunities that may foster growth of small independent retail operations.
Formal and informal sources of small business assistance and networks.
Operational and competitive strategies for small business success and sustainability in both rural and urban areas.
Contributions of small independent retailers to local community markets.
Understanding retailer and community interdependence from a community capitals perspective.
Completion of a needs assessment and sustainability plan for a small independent retail firm.
Planning and implementing a community based service learning project with small independently owned retailers.

Resources may include retail guest entrepreneurs and small business consultants (live or by video), case study analyses, journal academic readings, readings from lay publications and websites on entrepreneurship and small business.