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About Our Faculty

Jane L. Swinney, Ph.D., Oklahoma State University

Associate Professor, Department Chair, Graduate Program Coordinator 

Department of Design, Housing and Merchandising

Education

  • Ph.D., 1986, Clothing, Textiles and Merchandising, Oklahoma State University,    USA

  • M.S., 1980, Clothing and Textiles, Iowa State University, USA

  • B.S., 1975, Textiles and Clothing, Colorado State University, USA

Making Notes

Sample of Honors & Awards

  • 2010-13: Nominee for Regents Distinguished Teaching Award College of Human Sciences

  • 2010: 1 of 3 campus faculty nominated for the Case National Teaching Award

  • 2009: Nominated for Outstanding Faculty Associate Award.

  • 2008: Recipient of Regents Distinguished Teaching Award for College of Human Environmental Sciences.

  • 2007: Recipient of the Best Paper Award at the invited papers-only Office Depot Research Forum, Ft. Lauderdale, FL.

  • 2007: Recipient of the John Jack Award Best Paper Award sponsored by the Journal of Developmental Entrepreneurship, United States Association for Small Business Entrepreneurship Conference, Tucson, AZ.

  • 2006: Recipient of the John Jack Award Best Paper Award sponsored by the Journal of Developmental Entrepreneurship, United States Association for Small Business Entrepreneurship Conference, Orlando, FL.

Public Speaker

Teaching & Research Expertise

  • Teaching focused on merchandising principles and strategies, profitable merchandising analysis

  • Industry internship coordinator

  • Research focus on small micro businesses, place branding and understanding entrepreneurial business owner orientation.

Laptop Writing

Sample of Peer-Reviewed Publications

  • Madison,K., Runyan, R., & Swinney, J. (2014). Strategic posture and performance: Revealing differences between family and nonfamily firms. Journal of Family Business Strategy, 5(3), 239-251.

  • Campbell, J., Line, N., Runyan, R., & Swinney, J. (2012). The moderating effect of family ownership on firm performance: An examination of entrepreneurial orientation and social capital. Journal of Small Business Strategy, 21(2), 27-45.

  • Ryu, J., Swinney, J., Muske, G., & Zachary, R. (2012). Business orientation, goals and satisfaction of Korean-American business owners. East Asian Journal of Business Management, 2(2), 5-11.

  • Ryu, J., & Swinney, J. (2013). Branding Smallville: Community place brand communication and business owner perceptions of performance in small town America. Place Branding and Public Diplomacy, 9(2),  98-108.

  • Ryu, J., & Swinney, J. (2012). Aligning business owners for a successful downtown brand. Journal of  Place Management and Development, 5(2), 102-118.

  • Swinney, J., Runyan, R., & Lang C. (2012). An exploration of rural community branding efforts from  the perspective of community residents. International Journal of Rural Management, 8, 35-47.

  • Jin, B., Swinney, J., Cao, H., Muske, G., Nam, J., & Kang, J.H. (2011). Doing business with China: Curriculum internationalization through an infusion method. Innovations in Education and Teaching International, 48(2), 171-181.

  • Ryu, J., & Swinney, J. (2011). Downtown branding as an engine of downtown business success in small communities. Place Branding and Diplomacy Journal, 7(2), 1-10.

  • Runyan, R., Ge, B., Dong, B., & Swinney, J. (2011). Entrepreneurial orientation in cross-cultural research: Assessing measurement invariance in the construct. Entrepreneurship Theory and Practice, 36 (4), 1-18.

  • Sneed, C. T., Runyan, R., Swinney, J., & Lim, H. J. (2011), Brand, business mix, sense-of-place: Do they matter downtown?, Journal of Place Management and Development, 4(2), 121-134.

  • Kim, J., Jin, B., & Swinney, J. (2009). The role of etail quality, e-satisfaction and e-trust in online loyalty development process. Journal of Retailing and Consumer Services, 16, 239-247.

  • Runyan, R., Huddleston, P., & Swinney, J. (2009). A model of small retailer innovation proneness: Early internet adoption as a measure of innovation. Business Quest, 14(1), 1-26.

  • Ryu, J., & Swinney, J. (2009). How can Wal-Mart and Carrefour offer a better shopping experience? Journal of Global Business and Trade, 5(2), 51-64.

  • Niehm, L., Swinney, J., & Miller, N. (2008). Community social responsibility and its consequences for family business performance. Journal of Small Business Management, 46(5), 331-350.

  • Runyan, R., Droge, C., & Swinney, J. (2008) Entrepreneurial orientation versus small business orientation: What are their relationships to firm performance? Journal of Small Business Management, 46(4), 567-588.

  • Swinney, J. (2008). Sponsorship, community, and social capital resources in indigenous communities, Journal of Developmental Entrepreneurship, 13(3), 363-379.

  • Muske, G., Woods, M., Swinney, J., & Khoo, C. (2007). Small businesses and the community: Their role and importance within a state’s economy. Journal of Extension, 45(1), http://www.joe.org.

  • Swinney, J., & Runyan, R., (2007). Native American entrepreneurs and strategic choice. Journal of Developmental Entrepreneurship, 12(3), 257-273.

Education Books Bookshelfs
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