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About Our Faculty

Linda S. Niehm, Ph.D. Iowa State University

Associate Professor, Department of Apparel, Events, and Hospitality Management 

Education

  • Ph.D., 2002, Human Environment, Design and Management, Michigan State University, USA

  • M.S., 1985, Apparel and Textiles, Ohio University, USA

  • B.S., 1980, Family and Consumer Sciences Education, Ashland University

Making Notes

Sample of Honors & Awards

  • 2014: Niehm, L.S. Recipient of Iowa State University Award for Economic Development in Iowa. Awarded September 22, 2014.

  • 2012: Lu, Y. & Niehm, L.S. Branding textile industrial clusters: The impact of cluster brands on individual textile firm brands and industrial buyer intentions. Paper of Distinction Award: Industries Track. International Textile and Apparel Association (ITAA) Annual Meeting, Honolulu, HI, November 14-17, 2012.

  • 2010: Niehm, L.S. College of Human Sciences, Career Achievement in Outreach Award, Iowa State University, April 2010.

  • 2009: Niehm, L.S. & Fiore, A.M. Best Paper Award, Merchandising-II Track, Main Street makeover marathon: Partnering to enhance rural businesses and entrepreneurial learning for students in Iowa. ITAA Annual Meeting, Seattle, WA, October 27-November 1, 2009.

  • 2008: Niehm, L.S. College of Human Sciences, Iowa State University, Recipient of the Rossmann Manatt Faculty Development Award. The award is for combined excellence in research, teaching, and outreach as well as professional promise for ongoing development in these areas. 

  • 2008: Ma, Y.J. Young consumers’ fair trade consumption: Application of the theory of planned behavior to fair trade purchases. Best Doctoral Dissertation Award ITAA [International Textile and Apparel Association].  Co-Advised by Linda Niehm, Iowa State University and Mary Littrell, Colorado State University.

  • 2007: Best Paper Award*, Office Depot/Journal of Small Business Management, Kauffman Foundation Small Business Research Forum, March 10, 2007, Fort Lauderdale, FL.

  • 2007: Niehm, L. S., Swinney, J., & Miller, N.J. Best Paper Award, Office Depot/Journal of Small Business Management, Kauffman Foundation Small Business Research Forum, March 10, 2007, Fort Lauderdale, FL.

Public Speaker

Relevant International Experience

  • 2012: Participated in faculty team visit to the Universiti Teknologi MARA (UiTM) in Malaysia to develop an MOA partnership.

  • 2011: Participated in a two-week faculty team visit as part of a MOA partnership between the Consumer Sciences Department, University of Pretoria, South Africa, and the Apparel, Events, and Hospitality Management Department, ISU. Role in this visit included: Teaching and research presentations, research advising, and research planning and collaboration sessions.

  • 2010: Participated in visit to the New Zealand Centre for Research on Small and Medium-Sized Enterprises (SMEs) at Massey University in Wellington, New Zealand. Gathered information on SME/entrepreneurship center development and related research, outreach, and educational activities. 

Handshake

Teaching & Research Expertise

  • Retailing and Merchandising Management; Entrepreneurship and Family Business; Rural Business and Economic Development

Laptop Writing

Sample of Peer-Reviewed Publications

  • Fiore, A.M., Niehm, L.S., Hurst, J., Son, J., Sadachar, A., & Russell, D., Swenson, D., & Seeger, C.  (In Press). Will they stay or will they go: Community features important in migration decisions of university graduating seniors. Economic Development Quarterly.

  • Fiore, A.M., Niehm, L.S., Hurst, J., Son, J., & Sadachar, A. (2013). Entrepreneurial marketing: Scale validation with small, independently-owned businesses.  Journal of Marketing Development and Competitiveness, 7(4), 63-86. 

  • Frazier, B., Stoel, L., Niehm, L.S., & Eckerson, N. (2013). Optimism for new business survival in rural communities: An institutional perspective. Journal of Small Business and Entrepreneurship, 26(5), 443-462.

  • Hurst, J., & Niehm, L.S. (2012). Tourism shopping in rural markets:  A case study in rural Iowa. International Journal of Culture, Tourism and Hospitality Research, 6(3), 194 – 208.

  • Frazier, B., Niehm, L.S., & Stoel, L. (2012). Connecting college learners with rural entrepreneurship opportunities: The rural entrepreneurship teaching unit.  Journal of Case Studies in Education, Available at: www.aabri.com/manuscripts/111035.pdf

  • Niehm, L. S., Tyner, K., Shelley, M., & Fitzgerald, M. (2010).  Technology adoption in small family-owned businesses:  Accessibility, perceived advantage, and information technology literacy. Journal of Family and Economic Issues, 31(4), 498-515.

  • Kim, H.J., Fiore, A.M., Niehm, L.S., & Jeong, M. (2010). Creative class consumers’ behavioral intentions towards pop-up retail.  International Journal of Retail and Distribution Management. 38(2), 133-154.

  • Hurst, J. L., Niehm, L.S., & Littrell, M.A. (2009). Retail service dynamics in a rural tourism community: Implications for customer relationship management. Managing Service Quality, 19 (5), 511-540.

  • Batra, M., & Niehm, L.S.  (2009). An opportunity analysis framework for apparel retailing in India:  Economic, social, and cultural considerations for international retail firms. Clothing and Textiles Research Journal, 27(4), 287-300. Special joint issue of CTRJ with the Journal of the Korean Academy of Marketing Science (JKAMS) on global merchandising.

Education Books Bookshelfs

Sample of Competitive Funding Sources

  • U.S. Department of Agriculture (USDA), North Central Center for Rural Development/USDA, Southern Rural Development Center/USDA, International Council of Shopping Centers, Kauffman Foundation, Iowa Agriculture and Home Economics Experiment Station

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