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Practices for Enhancing Your Small Retail Business

Module 1: Cultural Diversity

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To understand general similarities and differences in the Indian and US cultural patterns that affect personal interactions, education, and business practices. 

MODULE GOAL

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In today’s global economy, it is very important that we understand how people in different cultures think, feel, and behave. The focus of this module is to understand general similarities and differences in the Indian and US cultures. Topics in personality, social, political, economic, religious diversity will guide students and educators to understand the cultural diversity. 

MODULE DESCRIPTION

Stakeholders

  • Students, educators, and retail industry personnel, and consumers.

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Module Topics

  • Appreciation for the diversity of different cultures and how culture influences behavior

  • Understand the dynamics of cross-cultural experiences

  • Individualistic (Western) and Collectivistic (Eastern) Societies

  • Hofstede’s power distance Index (in education system and work places)

  • Materialistic versus Spiritual Value

  • Acculturation

  • Standardized vs localized approach

  • Linguistics (India multi-linguistic vs US English speaking majority)

  • Time Discipline 

  • Work ethics and professionalism 

  • Traditional vs modern values

  • Informality vs formality in learning/working 

  • Education systems 

  • Differences in negotiation/conflict resolution styles 

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Editorial Design

Each topic includes an introduction to the topic, article readings, case study, online quizzes and discussions, and TED talk videos.

RESOURCES

Module 1: Resources
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Sanjukta Pookulangara, UNT

Amrut Sadachar, AU

FACULTY WHO DEVELOPED THIS MODULE

To begin the educational materials for Module 1: Cultural Diversity, click the link below.

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