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About Our Faculty

Ann Marie Fiore, Ph.D. Iowa State University

University Professor, Director of Graduate Education, Associate Department Chair Department of Apparel, Events, and Hospitality Management

Education

  • Ph.D., 1988, Design, Housing, and Apparel, University of Minnesota, USA

  • M.S., 1984, Design, Housing, and Apparel, University of Minnesota, USA

  • B.S., 1981, Clothing, Textiles, and Design, Rutgers University, USA

Making Notes

Sample of Honors & Awards

  • 2016: ISU University Professor

  • 2013: ISU Margaret Ellen White Graduate Faculty Award

  • 2013: Visiting Scholar for Wuhan Fashion Week (Wuhan, China)

  • 2010: ISU College of Human Sciences International Service Award

  • 2009-12: Chutian Visiting Scholar Wuhan University of Science and Technology, Wuhan, China (now, Wuhan Textiles University)

  • 2009: Visiting expert at the University of Pretoria, South Africa

  • 2009: International Textiles and Apparel Association Fellow

  • 2009: International Textiles and Apparel Association Conference Best Paper. Niehm, L., & Fiore, A.M. Main Street makeover marathon: Partnering to enhance rural businesses and entrepreneurial learning for students.

  • 2007: Iowa Department of Economic Development’s Main Street Iowa Award for Best Partnership Effort Between Organizations (co- winner)

  • 2006: Keynote speaker, International Forum on Textile Science and Engineering For Doctoral Candidates, Shanghai, China.

Lecture Room

Relevant International Experience

  • Multiple visiting scholar/expert experiences in China, Malaysia, South Africa, and Taiwan including presenting public lectures, consulting on curriculum development, teaching graduate seminars, leading research collaborations, and developing Memoranda of Agreement including provisions for semester-long faculty visiting scholars, dual degree masters programs, and ISU-funded graduate student tuition scholarships.

Handshake

Teaching & Research Experience

  • Experiential Marketing and Consumer Environments

  • Aesthetics and Branding

Adult Education Course

Sample of Peer-Reviewed Works

  • Fiore, A. M., Hurst, J., Niehm, L., Chung, T., Karpova, E., & Testa, D. (2018). Global and entrepreneurial perspectives for enhancing retailing education: Development of a hybrid graduate course focused on U.S. and Indian small businesses. Journal of Higher Education Theory and Practice, 18 (3), 11-25.

  • Sadachar, A. & Fiore, A. M. (2018). The path to mall patronage intentions is paved with 4E-based experiential value for (5), 444-465.International Journal of Retail and Distribution Management, 46Indian consumers.

  • Cho, E. Fiore, A. M., Yu, U. (2018). Impact of fashion innovativeness on consumer-based brand equity. Journal of Consumer Marketing, 35 (3), 340-350.

  • Jeong, S-W., Chung, J-E., & Fiore, A. M. (2017). The effects of shopping motivation and an experiential marketing (2), 52-65.15, Fashion, Industry, and Education strategy on consumer responses to small apparel retailers.  

  • Chen, W-C., & Fiore, A. M. (2017). Factors affecting consumer responses toward pop-up retail in Taiwan. Asia Pacific Journal of Marketing and Logistic, 29 (2), 370-392.

  • Fiore, A. M., Niehm, L. S., Hurst, J. L., Son, J., Sadachar, A., Russell, D., Swenson, D., & Seeger, C. (2015) Will they stay or will they go: Community features important in migration decisions of university graduating seniors. Economic Development Quarterly, 29 (1), 23-37.

  • Cho, E. & Fiore, A.M. (2015). Validation of a new brand image scale and its application in lovemarks and brand equity models. Psychology & Marketing, 32 (1), 28-48.

  • Fiore, A. M., Niehm, L. S., Hurst, J. L., Son, J., & Sadachar, A. (2013). Entrepreneurial marketing: Scale validation with
    (4), 63-86.7 , Journal of Marketing Development and Competitiveness small, independently-owned businesses.

  • Quadri, D., & Fiore, A. M. (2012). Experience economy constructs as a framework for understanding tourism. Journal of Vacation Marketing, 18(1), 3-15.

  • Son, J., Sadachar, A, Manchiraju, S., Fiore, A. M., & Niehm, L. (2012). Consumer adoption of online collaborative co-design. Journal of Research in Interactive Marketing, 6 (3), 180-197.

  • Kim, E., Fiore, A. M., & Kim, H-J. (2011). Fashion trend analysis and forecasting. London: Berg. [Textbook]

  • Lu, Y., Karpova, E., & Fiore, A. M. (2011). Factors influencing international fashion retailers’ entry mode choice. Journal of Fashion Marketing and Management, 15 (1), 58-75.

  • Song, K. & Fiore, A. M. (2011). Will mass customization of apparel work in China? Part two: The role of Chinese cultural values. International Journal of Mass Customisation, 4(1/2), 81-104. 

  • Fiore, A. M. (2010). Understanding Aesthetics for the Merchandising and Design Professional (2nd edition). New York: Fairchild. [Textbook]

  • Kim, H-J., Fiore, A. M., Niehm, L., & Jeong, M. (2010). Creative Class consumers’ behavioral intentions towards pop-up retail. International Journal of Retailing and Distribution Management, 38(2), 133-154.

  • Jeong, S.W., Fiore, A. M., Niehm, L., & Lorenz, F. (2009). The role of experiential value from product presentation on consumer responses towards an apparel website. Internet Research, 19(1), 17-25.

  • Jeong, M., Fiore, A. M., & Niehm, L. (2009). An educational module for enhancing business strategies for websites of small rural firms: An Experience Economy approach. Journal of Extension, 46 (3). Retrieved from: http://www.joe.org/joe/2008june/tt3.shtml 

  • Fiore, A. M. (2008). The digital consumer: Valuable partner in product development and production. Clothing and Textiles Research Journal, 26(2), 177-190.

  • Oh, H., Fiore, A. M., & Jeong, M. (2007). Measuring the tourist experience using experience economy concepts. Journal of Travel Research, 46 (2), 119-132.

  • Song, K., Fiore, A.M., & Park, J. (2007). Telepresence and fantasy in online apparel shopping experience. Journal of Fashion Marketing and Management, 11(4), 553-570.

  • Niehm, L., Fiore, A. M., Jeong, M., & Kim, H-J. (2007). Pop-up retail’s acceptability as an innovative business strategy and enhancer of the consumer shopping experience. Journal of Shopping Center Research, 13 (2), 1-30.

  • Fiore, A. M., & Kim, J. (2007). An integrative framework capturing experiential and utilitarian shopping experience. International Journal of Retail and Distribution Management, 35 (6), 421 – 442.

Education Books Bookshelfs

Sample of Funding Sources

  • Project funding sources include the U.S. Department of Agriculture, the U.S. Southern Rural Development Center, International Council of Shopping Centers, U.S. Northeast Sustainable Agriculture Research and Education Grant, Iowa Department of Economic Development, Kauffman Foundation/Pappajohn Center for Entrepreneurship, Iowa Agriculture and Home Economics Experiment Station, and numerous internal grants.  

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