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About Our Faculty

Jessica Hurst, Ph.D. Iowa State University

Associate Professor, Department of Apparel, Events, and Hospitality Management

Education

  • ​Ph.D., 2007, Retailing, Michigan State University, USA

  • M.S., 2004, Textiles & Clothing, Iowa State University, USA

  • B.S., 1999, Apparel Merchandising, Design, & Production, Iowa State University, USA

Math Homework

Sample of Honors & Awards

  • 2013: Selected as faculty escort for Amy Soma, College of Human Sciences University Marshal (Fall Graduation Ceremony)

  • 2013: Outstanding Faculty Member Award by Greek Community at ISU; Honored at luncheon on April 2, 2013

  • 2009: Wakonse Fellow, Center for Excellence in Learning and Teaching, Iowa State University

  • 2009: Ralph W. Tyler Award for outstanding and distinguished research in the field of cooperative education and internships. Hurst, J. L., & Good, L.K. (2008). "The dynamics of increasing internship conversion rates: Practical implications for retail-related businesses,” Cooperative Education and Internship Association

  • 2008: Outstanding Faculty Award by Delta Delta Delta Sorority

Lecture Room

Relevant International Experience

  • Oral presentation at the European Association of Education and Research in Commercial Distribution (EAERCD) International Conference in the United Kingdom, Hurst, J. L., and Good, L. K. (2009, July). Retailing as a career: Transition preparation for Gen Y.

Handshake

Teaching & Research Expertise

  • Merchandise Planning & Control

  • Retail Technology and Information Analysis

  • Human Resource Management

  • Rural Retailing and Small Business Management

Female Lecturer

Sample of Peer-Reviewed Publications & Books

  • Fiore, A. M., Niehm, L. S., Hurst, J. L., Son, J., Sadachar, A., Russell, D., Swenson, D., & Seeger, C. (In press). Will they go or will they stay? Community features important in migration decisions of recent university graduates. Economic Development Quarterly.

  • Hurst, J. L., Thye, A., & Wise, C. L. (2014). Internships: The key to career preparation, professional development and career advancement, Journal of Family and Consumer Sciences, 106 (2), 58-62.

  • Fiore, A. M., Niehm, L., Hurst, J. L., Son, J., & Sadachar, A. (2013). Entrepreneurial marketing: Scale validation with small, independently-owned businesses, Journal of Marketing Development & Competitiveness, 7(4), 63-86.

  • Hurst, J. L. (2013). Enhancing students’ numeracy and analytical skills with the use of    technology. Journal of Family & Consumer Sciences, 105(2), 35-37.

  • Williams, J., Bosselman, R., Hurst, J. L., & Zheng, T. (2013). Passive leadership is unlikely among hospitality managers with high-level youth sports participation. Journal of Hospitality & Tourism Education, 25(1), 22-28.

  • Hurst, J. L., Good, L. K., & Gardner, P. (2012). Conversion intentions of interns: what are the motivating factors?  Education + Training, 54(6), 504-522.

  • Hurst, J. L., & Niehm, L. S. (2012). Tourism shopping in rural markets: A case study analysis in rural Iowa. International Journal of Culture, Tourism and Hospitality Research, 6(3), 194-208.

  • Niehm, L. S., Hurst, J. L., & Park, S. (2010). Conversion intentions of fashion marketing interns: The impact of work-related attitudes and behaviors. Journal of Global Fashion Marketing, 1(2), 100-109.

  • Hurst, J. L., & Good, L. K. (2010). A 20-year evolution of internships: Implications for retail interns, employers and educators. The International Review of Retail, Distribution and Consumer Research, 20(1), 175-186.

  • Hurst, J. L., Niehm, L. S., & Littrell, M. (2009). Retail service dynamics in a tourism community: Implications for customer relationship management. Managing Service Quality, 19(5), 511-540.

  • Hurst, J. L., & Good, L. K. (2009). Generation Y and career choice: The impact of retail career perceptions, expectations, and entitlement perceptions. Career Development International. 14(6), 570-593.

  • Hurst, J. L., & Good, L. K. (2008). The dynamics of increasing internship conversion rates: Practical implications for retail-related businesses. Journal of Cooperative Education and Internships, 42(1), 76-91. [Received Best Research Paper Award: Ralph W. Tyler Award].

Education Books Bookshelfs

Sample of Funding Sources

  • Iowa Agriculture and Home Economics Experiment Station, North Central Regional Center for Rural Development, American Collegiate Retailing Association and Saks Fifth Avenue, Inc., Office of the Vice President for Extension and Outreach at Iowa State University

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