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About Our Faculty

Elena Karpova, Ph.D.  Iowa State University

Professor, Department of Apparel, Events, and Hospitality Management

Education

  • Ph.D., 2005, Textile Products Marketing, University of NC-Greensboro, US

  • Ph.D., 1995, Textile Science, St. Petersburg State University of Technology & Design, Russia

  • B.S./M.S., 1991, Technical Design, Omsk State Technological Institute, Russia

Making Notes

Sample of Honors & Awards

  • 2017: Best Paper Award. Dorie, A., Loranger, D., & Karpova, E. Encore consumption: Investigating trends in the apparel expenditures of older consumers. American Collegiate Retailing Association.

  • 2016: Mid-Career Excellence Award. International Textile and Apparel Association.

  • 2016: Ranked 16th out of the top 30 fashion marketing scholars in the world for the 2004-2014 period based on publication output. Clothing and Textile Research Journal, 34(3), 179-195.

  • 2014: Paper of Distinction Award (Sustainability Track). Hwang, C., Lee, Y., Diddi, S., & Karpova, E. “Don’t buy this jacket”: Effects of anti-consumption advertising on consumer attitudes and purchase intention of apparel products. ITAA.

  • 2014: Paper of Distinction Award (Professional Development Track). Hodges, N. N., Watchravesringkan, K., Yurchisin, J, Karpova, E., Marcketti, S., Hegland, J., & Yan, R. Developing curriculum to foster students’ entrepreneurial knowledge and small business skills from a global perspective: A report on project products, results, and outcomes. ITAA

  • 2011: Best Paper published in Family and Consumer Sciences Research Journal. Hodges, N., Watchravesringkan, K., O’Neil, G., Hegland, J., Karpova, E., & Kadolph, S. Collaborative development of curriculum designed to foster global competence: A report on project products, results and outcomes.

  • 2010: Lectra Innovation Award. Jacobs, B., Karpova, E., & Andrew, A. Click-link-in-sync: Communication patterns of multinational virtual learning teams. International Textile and Apparel Association.

  • 2010: Education Innovation Award, University of Pretoria, South Africa. Karpova, E., Jacobs, B., & Andrew, A. Going global: Multinational virtual team-based collaboration of undergraduate students.

  • 2009: Visiting expert at the University of Pretoria, South Africa

  • 2009: Best Research Paper Award. Karpova, E., Marcketti, S., Barker, J. Putting the puzzle together: apparel industry perspectives on creativity. International Textile and Apparel Association.

  • 2008: Best Research Paper Award. Karpova, E., Marcketti, S., Barker, J., & Austin, T. The efficacy of teaching creativity: Assessment of student creative thinking before and after exercises. International Textile and Apparel Association.

Public Speaker

Relevant International Experience

  • Multiple visiting scholar/expert experiences to China, India, Australia, Russia, and South Africa including presenting public lectures, consulting on curriculum development and small business development, leading research collaborations, and industry visits.

Handshake

Teaching & Research Expertise

  • Competitiveness of global textile and apparel industries

  • Sourcing strategies and supply chain management

  • Creative thinking and problem solving

Laptop Writing

Sample of Peer-Reviewed Publications

  • Ha-Brookshire, J., McAndrews, L., Kim, J., Freeman, C., Jin, B., Norum, P., LeHew, M., Hassal, L., Karpova, E., & Marcketti, S. (2017). Exploration of morally challenging business situations within the context of corporate sustainability in the global textile and apparel industry. Sustainability, 9, 1-17.

  • Hwang, C., & Lee, Y., Diddi, S., & Karpova, E. (2016). “Don’t buy this jacket”: Consumer reaction toward anti-consumption apparel advertisement. Journal of Fashion Marketing and Management, 20(4), 1-19.

  • Karpova, E., Marcketti, S., & Kamm, C. (2013). Fashion industry professionals’ viewpoints on traits and strategies for creativity development. Thinking Skills and Creativity, 10, 159-167.

  • Lu, Y., & Karpova, E. (2012). An investigation of Chinese textile firms’ R&D performance. Clothing and Textiles Research Journal, 30(3), 217-231.

  • Karpova, E., Jacobs, B., Lee, J. Y., & Andrew, A. (2011). Preparing students for careers in the global apparel industry: Experiential learning in a virtual multinational team-based collaborative project. Clothing and Textiles Research Journal, 29(4), 298-313.

  • Karpova, E., Marcketti, S., & Barker, J. (2011). The efficacy of teaching creativity: Assessment of student creative thinking before and after exercises. Clothing and Textiles Research Journal, 29(1), 52-66.

  • Lu, Y., Karpova, E., Fiore, A. M. (2011). Factors influencing international fashion retailers’ entry mode choice. Journal of Fashion Marketing and Management, 15(1), 58-75.  

  • Lee, J., & Karpova, E. (2011). U.S. and Japanese apparel industry demand conditions: Implications for industry competitiveness. Journal of Fashion Marketing and Management, 15(1), 76-90.

  • Watchravesringkan, K., Karpova, E., Hodges, N. N., & Copeland, R. (2010). The competitive position of Thailand’s apparel industry: Challenges and opportunities for globalization. Journal of Fashion Marketing and Management, 14(4), 576-597.

  • Karpova, E., Correia, A.-P., & Baran, E. (2009). Learn to use and use to learn: Technology in virtual collaboration experience. The Internet and Higher Education Journal, 12, 45-52.

  • Nelson, H. N., & Karpova, E. (2009). Women and higher education in Russia: Preparation for careers in the apparel industry. Clothing and Textiles Research Journal, 27(2), 124-142.

  • Karpova, E., Nelson H., N., & Tullar, B. (2007). Making sense of the market: An exploration of apparel consumption practices of the Russian consumer. Journal of Fashion Marketing and Management, 11(1), 106-121.            

Education Books Bookshelfs

Sample of Competitive Funding Sources

  • Project funding sources include the United States Department of Agriculture (two three-year multi-country and multi-university projects), North East Sustainability Agriculture Research and Education North East Sustainability Agriculture Research and Education North East Sustainability Agriculture Research and Education North East Sustainability Agriculture Research and Education North East Sustainability Agriculture Research and EducationKauffman Foundation/Pappajohn Center for Entrepreneurship, multiple competitive Iowa State University intramural sources including Council of International Programs and Faculty Miller Fellowship.

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