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About Our Faculty

Te-lin Chung, Ph.D. Iowa State University

Assistant Professor, Department of Apparel, Events, and Hospitality Management

Education

  • Ph.D., 2011, Consumer Behavior, Purdue University, USA

  • M.S., 2008, Consumer Behavior, Purdue University, USA

  • B.S., 2005, Management Sciences, National Chiao-Tung University, Taiwan

Making Notes

Sample of Honors & Awards

  • 2008: Ross Fellowship recipient, Purdue University-West Lafayette

Podium

Teaching & Research Expertise

  • Consumer Behavior

  • E-Commerce

  • Brand Management and Promotions

Adult Education Course

Sample of Peer-Reviewed Publications & Books

  • Park, J.K., Chung, T., Gunn, T., & Rutherford, B. (In Press). The role of listening in e-contact center customer relationship management, Journal of Services Marketing.

  • Chung, T., Park, J., Anaza, N., & Hall-Phillips, A. (accepted). Who's behind the screen? Segmenting social venture consumers through social media.  Journal of Retailing and Consumer Services.

  • Chung, T., Marcketti, S., & Fiore, A. M. (2014). Marketing with social network services in art museums. Museum Management and Curatorship, 29(2), 188-208.

  • Chung, T. (2012). The influence of UGC on consumers’ information process on service failure. International Journal of E-Services and Mobile Application, 4(4), 32-47.

  • Chung, T., Rutherford, B., & Park, J. K.  (2012). Understanding multifaceted job satisfaction of retail employees. International Journal of Retail & Distribution Management, 40(9), 699-716.

  • Yoo, J., Hur, W., & Chung, T. (2012). The consumption values and consumer innovativeness on convergence products. Industrial Management & Data System, 112(5), 688-706.    

  • Park, J.K, Chung, T., & Hur, W. (2012). Role of consumer innovativeness and trust for adopting Internet phone services. International Journal of E-Services and Mobile Applications, 3(1), 1-16.

  • Park J., Snell, W., Ha, S., & Chung, T. (2011). From adoption to diffusion: Determinants of m-service use diffusion. Journal of Electronic Commerce Research, 12(3), 165-175.

  • Ha S., Chung, T., Hamilton J., & Park, J. (2010). Moving beyond acceptance: Exploring determinants of consumer use of mobile services. International Journal of Mobile Marketing, 5(2), 30-42.

Education Books Bookshelfs

Sample of Funding Sources

  • University intramural sources: College of Human Sciences, Iowa State University to develop a cross-cultural learning experience with a university in China.

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