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About Our Faculty

Sanjukta Pookulangara, Ph.D., University of North Texas

Associate Professor, School of Merchandising and Hospitality Management 

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Education

  • Ph.D., 2008, Textile &Apparel Merchandising, University of Missouri, USA

  • M.S., 2003, Merchandising, University of North Texas, USA

  • B.S., 1991, Chemistry, Sri Venkateswara College, New Delhi, India

Making Notes

Sample of Honors & Awards

  • 2013: The 10th Annual World Congress of the Academy for Global Business Advancement (AGBA) Best Paper Award, Josiam, B. M., Spears, D., Dutta, K., Pookulangara, S., & Kinley, T. Using the involvement construct to understand the impact of Bollywood on the activities and behaviors of Indian tourists: An empirical study.

  • 2012: 10th APAC-CHRIE Conference Best Paper Award, Spears, D., Josiam, B., Pookulangara, S. & Kinley, T. Using structural equation modeling to understand the impact of Hollywood movies and television on destination image, tourist activity & purchasing behavior

  • 2010: EIRASS Conference, Best Paper Award, Pookulangara, S., Hawley, J., & Xiao, G, Explaining consumers' channel-switching behavior using the theory of planned behavior.

  • 2010: EIRASS Conference, Highly Recommended Award, Pookulangara, S., & Koestler, K., Cultural Influence on consumers’ usage of social networks and it’s impact on online purchase intentions

  • 2008-09: International Textiles and Apparel Association, Lois Dickey Fellowship for Continuing Doctoral Students

  • 2007-08: International Textiles and Apparel Association, Marjorie Joseph Scholarship for Beginning Doctoral students

Public Speaker

Relevant International Experiences

  • Work experience as a buyer in India from 1996- 2001. Worked with a variety of retailers and had the opportunity to closely observe the Indian retail industry as it transitioned from kiranas (i.e., small stores) to a modern, organized industry. 

Handshake

Teaching & Research Expertise

  • ​Digital Channels and Consumer Engagement

  • International Retailing, with special emphasis in India

  • Visual Merchandising and Consumer Behavior

Lecture on Religion

Sample of Peer-Reviewed Publications

  • Pookulangara, S., Thombre, A., Josiam, B., & Kim, J. (2014). The intent to purchase from 3-D virtual environments: An exploratory study. Journal of Global Fashion Marketing, 5(4), 269-282.

  • Anderson, K. C., Knight, D. K., Pookulangara, S., & Josiam, B. (2014). Influence of hedonic and utilitarian motivations on retailer loyalty and purchase intention: A Facebook perspective, Journal of Retailing and Consumer Services, 21(5), 773-779.

  • Josiam, B. M., Spears, D., & Dutta, D., Pookulangara, S., & Kinley, T. L. (2014). “Namastey London”: Bollywood movies and their impact on how Indians perceive European destinations. FIU Hospitality Review, 31(4), 2.

  • Shephard, A., & Pookulangara, S. (2013). The slow fashion process: Rethinking strategy for fast fashion retailers. Handbook on Fast Fashion Systems: Theories and Applications. Communications in cybernetics, systems science and engineering, Boca Raton, FL: CRC Press, 9-22.

  • Strubel, J., Pookulangara, S. & Murray, A. (2013). Musical identity online: A “netnographic” perspective of online communities. International Journal of Costume and Fashion, 13(2), 15-29.

  • Pookulangara, S., Kinley, T., Josiam, B., & Spears, D. (2013). Hollywood and fashion: Influence on apparel purchase decisions.  The International Journal of Sales, Marketing and Retailing, 2(1), 50-63.

  • Pookulangara, S., & Shephard, A. (2013). Slow fashion movement: Will it impact the retail industry – An exploratory study. Journal of Retailing and Consumer Services, 20(2), 200-206. 

  • Pookulangara, S., & Knight, D. (2013). India consumer's mall patronage intention: Impact of shopping motivations, subjective norms, materialism and self-efficacy. Special Issue: Journal of Global Fashion Marketing, 4(1), 20-32.

  • Pookulangara, S. (2012). Culture and social media: Changing service expectation. In Services Management: The New Paradigm in Retailing, Springer, 185-206.

  • Spears, D., Josiam, B., Kinley, T., & Pookulangara, S. (2012). Tourist see tourist do: The influence of Hollywood movies and television on tourism motivation and activity behavior.  FIU Hospitality Review, 30(1), pp. 53-74.

  • Pookulangara, S., & Creasey, S. (2012). Outshopping behavioral implications for rural retailers: A qualitative approach. TAFCS Research Journal, 2(6), 7-10.

  • Pookulangara, S., Hawley, J., & Xiao, G. (2011). Explaining consumers' channel-switching behavior using the theory of planned behavior. Journal of Retailing and Services Sciences, 18(4), 311-321.

  • Pookulangara, S., Hawley, J., & Xiao, G. (2011). Explaining multi-channel consumer’s channel migration intention using theory of reasoned action. International Journal of Retail & Distribution Management, 39(3), 183-202.

  • Pookulangara, S., & Koestler, K. (2011). Cultural influence on consumers’ usage of social networks and its impact on online purchase intentions. Journal of Retailing and Services Sciences, 18(4), 348-354.

Education Books Bookshelfs
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